Why Is Nutella So Expensive?

Why Is Nutella So Expensive?

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Why Is Nutella So Expensive?

Nutella is a widely popular hazelnut spread many people enjoy. Made from

  • Roasted hazelnuts,
  • Skimmed milk
  • Sugar Cane

This creamy, chocolate-hazelnut flavored sauce has been around for over 75 years.

Pietro Ferrero created the first jar of Nutella in the 1940s when he ran a bakery in Alba, Italy, during World War II.

He wanted to make an affordable substitute for cocoa. This is because it was difficult to get cocoa because of war efforts abroad.

This delicious recipe has developed with new flavors introduced, such as:

  • Hazelnut Cocoa Crunch
  • Cinnamon Swirl

Today, there are over 100 million jars sold each year. Did you know that one jar contains about 200 calories? Now you know.

Why Is Nutella So Expensive?

This is because they have higher fees than ordinary ingredients like sugar or cocoa powder. High quality ingredients used in production and the cost of advertising. Since food manufacturers need many quality ingredients, consumers pay more for Nutella because of these costs.

For example, Ferrero SpA, which produces Nutella, purchases its main ingredient, hazelnuts, from Turkey. It also subsidizes farmers to grow better crops.

To explore these points more thoroughly, let’s take a deeper look at each one.

Their main goal is to buy higher-quality hazelnuts than their competitors.

Apart from purchasing high-quality ingredients, Ferrero SpA also uses more expensive cocoa butter and vanilla in the production of Nutella.

The price of advertising can affect the cost of Nutella. This is because it helps maintain a positive image of it and its company.

The company spends millions each year on television commercials, product placement in movies.

For example, Ferrero products boast placement in popular films like “Arthur,” “Cars,” and “Monsters University,” print ads, magazine ads, and even giveaways.

In one TV ad, they had famous Italian chefs singing about how people could enjoy this unique spread with bread or pastries.

They also showed people how to make the product.

Is Nutella Made with Nuts?

Contrary to popular belief, manufacturers do not make Nutella with nuts. Its main ingredients are sugar and palm oil.

But what about the hazelnuts? Much like their chocolate-covered counterparts, they’re just in there for show and flavor.

A mere 3% of the total Nutella recipe by weight. This means you can eat an entire jar of the stuff (21 ounces!) and only ingest 1.8 ounces worth of actual hazelnut.

Not precisely what we’d call a balanced snack. But it’s not all bad news.

According to a New York Times article, when that measly amount of natural hazelnut gets spread over your morning toast slices, it adds up to “a significant source” of protein and fiber.

Here’s a recipe for “real” Nutella for those of you who are curious:


  • 1 1/4 cups hazelnuts (or 3/4 cup hazelnut paste)
  • 2 tablespoons cocoa powder 3/4 cup sugar (separated into 2/3
  • 1/3 cups) pinch salt

Five tablespoons butter (room temperature; optional) Directions: Coarsely chop the nuts, then grind them in a food processor until they become a fine meal.

Add the rest of the ingredients and process until very smooth. Transfer to an airtight container and refrigerate (it will keep longer if not opened much.)

This is optional if you want to make a point since Nutella should be spreadable straight out of the fridge.

Is Nutella a Substitute for Peanut Butter?

With the recent scare of a peanut butter recall, many people are looking for substitutes.

I’m sure that most of us had seen Nutella on grocery store shelves before. You might have wondered if you can use it as an alternative to peanut butter. The answer is Yes!

Nutella, apart from other alternatives, has its unique ingredients:

  • Hazelnuts
  • Skim milk
  • Cocoa.

This combination makes it perfect for spreading on toast or crackers. You can have it with a glass of milk in the morning or at night with some honey for dessert.

The benefits

  • It tastes incredible
  • It has fewer calories than regular nut butter (only 90 calories per 2 tablespoons)
  • It is free of cholesterol and trans-fat
  • It contains 12 essential vitamins and minerals, including 130% of your daily value of vitamin A.

The disadvantages

It is higher in sugar (13 g) than most nut butter (about 2-3 g), but that’s still less than half the amount found in a chocolate bar.

This raises questions about whether Nutella should get consumed since many high-sugar foods have increased the risk for diabetes and heart disease.

Plus, eating lots of chocolate can make you sick if you overeat. Yet this treat has benefits as well – the extra sugar is only 20% lactose (raw milk).

Most chocolate bars contain up to 10 times more lactose than Nutella. This makes it easier for lactose-sensitive people to digest.

Nutella(Amazon Link) is a great alternative to peanut butter. It is lower in cholesterol and sugar than regular nut butter, yet it tastes just as good.

If you are looking for an alternative that keeps the calories down but still satisfies your sweet tooth, then Nutella is the answer for you.

Why Is Nutella So Addictive?

The answer may lie in its ingredients. Manufacturers make Nutella with sugar and palm oil, both substances that trigger the reward center in our brain.

Combining these two ingredients signals our brain telling us to go back for more because we know we will feel good after eating them.

However, according to an article from The Chicago Tribune, two types of receptors are influential in our addiction to Nutella: cannabinoid receptors and safe steroid receptors.

Scientists discussed cannabinoid receptors back in 2010. This is when they found that the chemical THC could stimulate these particular receptors.

The receptors also activated a reward response in rodents.

They also found that drugs like Rimonabant (which gets used to help people stop smoking) interfered with activating cannabinoid receptors.

This explains why some people felt depressed when taking this drug.

Thus, there appears to be a clear connection between the foods we eat and their interaction with our endocannabinoid system.

Medics Have found ketosteroids to play a role in our immune system response.

But scientists have also found that when secosteroid receptors become activated, the hormone corticosterone gets suppressed.

Corticosterone has reduced the amount of energy we spend during exercise. It may even increase our perception of pain.

So, Consuming foods with these active compounds may help explain why people overeat.

However, there’s something else that might make Nutella so addictive: the way it smells.

According to an article from The Daily Mail;

Researchers from the Monell Centre found evidence suggesting that when food smells delicious while you’re eating other foods, your sense of smell becomes more sensitive.

What does this mean in terms of Nutella? Well, since producers made it with cocoa and hazelnuts (which we found to provide one of the most intense smells).

Your sense of smell may become even more sensitive while eating other foods.

Long story short: there’s no need to feel guilty for loving Nutella so much — you’re not the only one.

Perhaps next time you see a jar of Nutella on sale, grab two instead, just in case.

Is Nutella Peanut Allergy Safe?

Nutella is a chocolate-hazelnut spread that many can enjoy. But it’s essential to know the allergy risk.

If you have an allergic reaction to peanuts and tree nuts such as almonds or hazelnuts, then you’ll likely need to avoid Nutella.

This is because it contains both allergens. If I limit your allergies to peanuts, there is no problem with enjoying this food without worrying.

Nutella Allergy Risk

I am testing for nut allergies so often now — more than ever before — that I see a clear trend.

First, most of the patients know that they have an allergy to nuts.

This information comes from an article I found comprehensive enough to post about this new ingredient in chocolate hazelnut spread from Italy.

However, because my family likes it, I will look into getting some Peanut . I have noticed that patients who thought they were allergic to peanuts aren’t so sure anymore.

For example, one patient has had hives every time she ate peanut butter since infancy. She gave up on peanuts entirely and never tried them.

This is because it becomes too hard on her skin. It turns out she doesn’t test positive for an allergy either to peanut or tree nut IgE antibodies (the tests we do in my office).

So what’s happening? As I follow her over time, I find she breaks out in hives when she eats things like pieces of bread or cakes with Nutella on them.

Her reaction is to the hazelnuts in Nutella, not the peanuts.

Another patient reports a history of anaphylaxis after eating nuts and eggs. Again, I find this peanut allergy by skin or blood testing.

But I also find that he has IgE antibodies to tree nuts. This suggests that his problem has more to do with almonds than with peanuts.

When he stops eating foods with almond/hazelnut spreads like Nutella,

Or when he avoids products made in factories where these items become processed together with peanuts, his reactions disappear.

If you have allergies to nuts and peanuts, the safest answer is simple: avoid Nutella. If you have allergies only to peanuts, it’s OK to eat Nutella.

As long as you do not also eat other products containing tree nuts or that get processed in a factory where they are present you chocolate hazelnutyoa.

If you are even mildly unsure of your allergy status, then ask your doctor if Nutella is safe for you.

Can You Eat Nutella Out of The Jar?

Yes, You can eat Nutella out of the jar, but there are some considerations.

First, it’s important to note that eating Nutella straight from the jar isn’t exactly healthy.

The high-calorie spread contains 21g of fat per serving and 180 calories per serving. There’s also no protein in this hazelnut chocolate spread.

Just sugar and saturated fats at 8 grams each compared with 1g of protein.

So, if you’re looking for a quick snack on the go or something to satisfy your sweet tooth, eat Nutella.

If you want to eat it straight out of the jar, be sure to have a spoon nearby to avoid any sticky situations.

Although its label encourages people to “spoon it on,” producers do not design Nutella to be eaten in large quantities.

Its high sugar content can lead to tooth decay and cavities, according to the American Dental Association.

The World Health Organization also adds that consuming high-fat foods like Nutella can lead to obesity in children and teenagers.

One of the biggest health concerns with eating Nutella straight from the jar stems from its ingredient list.

Its main ingredients are sugar, palm oil, and hazelnut paste, which contain wheat proteins.

Meanwhile, a study published in Fermentation Technology showed that trace amounts of these ingredients remaining after heating could cause allergic reactions for some consumers.

Why Is Nutella So Expensive?

If you’re allergic or are concerned about any other potential food allergies.

Check out the complete list of ingredients on the Nutella website before eating it straight out of the jar. Or rather, do not eat Nutella.


As you can see, there are plenty of reasons Nutella is so addictive and expensive.

We hope this article has given you some insight into the different aspects that make up a jar of Nutella. It’s not just about taste.

Remember to read labels before buying your next pot for safety purposes.

If peanut butter isn’t your jam or if peanuts are one of many food allergies that plague you, then consider giving our other favorite nut butter and try instead.

There’s no shortage of a variety of natural options for people with many dietary needs and preferences.


Hi! I' am Tom. I was a manager in one of the biggest stores for over 10 Years, am also an SEO by night. I don't like to call myself a blogger; they are very analytical, do email marketing, and know all SEO stuff. I faced many questions from customers about different products, and there was hardly any help on the internet. After learning all the things about these products as a manager the hard way, I decided to start a blog and help other people.

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